This book will provide advertisers and agencies help in dealing with the complex issues of the present and the future of advertising media, and to make decisions that build business and sustain profit.
The must-read summary of Michael Masterson and MaryEllen Tribby's book: "Changing the Channel: 12 Easy Ways to Make Millions for Your Business".This complete summary of the ideas from Michael Masterson and MaryEllen Tribby's book "Changing the Channel"... show more
The must-read summary of Al Ries and Jack Trout's book: "Bottom-Up Marketing: Building a Tactic into a Powerful Strategy".This complete summary of the ideas from Al Ries and Jack Trout's book "Bottom-Up Marketing" shows that traditional marketing is ge... show more
Social Media is huge - Nothing in the history of the world has brought people together and changed the face of business like social media has.
Social media has become an incredible peer-to-peer experience for everyone from children to senior citizens.... show more
The must-read summary of Laurence Canter and Martha Siegel's book: "How to Make a Fortune on the Information Superhighway: Everyone’s Guerrilla Guide to Marketing on the Internet". This complete summary of the ideas from Laurence Canter and Martha Sieg... show more
The must-read summary of Jay Conrad Levinson and Al Lautenslager's book: "Guerrilla Marketing in 30 Days: One Dynamic Blueprint to Maximize Profits and Increase Customers". This complete summary of the ideas from Jay Conrad Levinson and Al Lautenslager... show more
Providing in-depth analysis, this book enables readers to understand the theoretical aspects of personal selling and explores the difficulties of selling services which are sensitive to cultural, age and gender differences, and to customers originating... show more
The must-read summary of Jay Conrad Levinson's book: "Guerrilla Marketing Excellence: The Fifty Golden Rules for Business Success".This complete summary of the ideas from Jay Conrad Levinson's book "Guerrilla Marketing Excellence" shows that marketing ... show more
The must-read summary of Malcolm Gladwell's book “The Tipping Point: How Little Things Can Make a Big Difference”.This complete summary of "The Tipping Point" by Malcolm Gladwell, a renowned journalist and writer, outlines the author's notion of "tippi... show more
This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European luxury and premium brands. Brand is a critical asset many firms strive to establish, maintain,... show more
From video production to promotion, author Jason R. Rich details how to use the power of YouTube to promote business brands, products, or services, ultimately attracting new customers. Unfamiliar entrepreneurs receive a full tutorial on pre-production ... show more