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Summary: Marketing 3.0

von , 2014 bei Business Book Summaries

Kategorien: Werbung, Kundenbeziehungen, Online Marketing, Marketing, Management

Verlag

Business Book Summaries

ISBN E-Book

978-2-511-01798-2

ISBN Printausgabe

978-2-511-04887-0

Format

E-Book

Datum der Veröffentlichung

Oktober 2014

Sprache

Englisch

Bewertungen

(noch nicht bewertet)

Aufrufe

23

The must-read summary of Philip Kotler, Hermawan Kartajaya and Iwan Setiawan's book: "Marketing 3.0: From Products to Customers to the Human Spirit".This complete summary of the ideas from Philip Kotler, Hermawan Kartajaya and Iwan Setiawan's book "Marketing 3.0" charts the movements of marketing strategies and suggests how businesses should market themselves today. In their book, the authors explain the evolution of marketing approaches in detail and the benefits that each of them brought. This summary also shows how we are currently moving from marketing 2.0 to 3.0: every company who wants to market effectively needs to understand that customers want to buy from companies who deal with issues which impact on all humans, such as sustainability and global warming.Added-value of this summary:• Save time• Understand key concepts• Expand your marketing knowledgeTo learn more, read "Marketing 3.0" and discover the key to choosing your marketing approach and communicating with your customers.

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The must-read summary of Seth Godin's book: "Unleashing the Ideavirus: Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing for You".This complete summary of the ideas from Seth Godin's book "Unleading the Ideavirus" shows that ins... show more
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